For remodeling companies
What is a sat appointment? A plain guide for remodelers
By the Renolist team · Oct 28, 2026 · 2 min read
In in-home sales, a sat appointment (a "sit") is one where the homeowner was home at the scheduled time and sat down with your rep for the presentation. It's the step between "we booked it" and "we sold it", and it tells you more about a source than any other number.
The terms, side by side
| Term | What it means |
|---|---|
| Lead | A homeowner who raised a hand: filled out a form, called, or stopped at a booth |
| Set or booked appointment | A time on your calendar the homeowner agreed to |
| Issued appointment | A booked appointment handed to a rep to run |
| Sat appointment (sit) | The homeowner was there and sat through the presentation |
| One-legger | A sit where one of the people who decides was missing |
| Sit rate | Sits divided by issued appointments |
| Close rate | Sales divided by sits |
Why the sit is the number to watch
A booked appointment costs you nothing until a rep drives to it. The sit is where your money actually goes: a rep's evening, the drive, and a couple of hours at the kitchen table. Tracking cost per sit and close rate per sit for each source shows which ones fill your calendar with real opportunities, and which fill it with no-shows.
What counts as a sit?
Agree on this in writing with any vendor before you start, because it's where most disputes come from. A common standard:
- The homeowner was present at the scheduled time.
- They met the criteria you agreed on, such as owning the home, being in your service area and having a project you sell.
- The presentation actually took place.
Decide up front how a one-legger is treated. If everyone who decides was supposed to be there and wasn't, most remodelers wouldn't call it a qualified sit.
How to raise your sit rate
- Book quickly after the homeowner raises a hand, while the project is top of mind.
- Confirm the day before, with every decision-maker.
- Tell the homeowner who's coming, by company name, so a stranger isn't knocking on the door.
- Keep the booking call about the appointment, not a discount, so you attract homeowners who want the project rather than the deal.
- Track sit rate by source every month and cut the sources that don't hold up.
How Renolist uses it
Renolist bills per qualified sat appointment. Our team confirms five things on a call before booking: the homeowner owns the home, is in your service area, has a project you sell, wants to start within 60 days, and will have everyone with a say at the appointment. If an appointment doesn't sit, or doesn't meet those criteria, you flag it within 7 days and get a replacement credit.